Is Messenger Marketing Right For Your Business?

Short answer? Yes.

Long Answer? Yes.

Why?

If you’re new to Messenger Marketing, your first questions may be along the lines of:

  • Is this right for my business?
  • Will it help me to actually sell more?
  • What if my customers aren’t on Messenger?

These are, of course, totally valid concerns and great questions to ask.

And to help answer these questions, I have a few recent statistics to share:

1.3 billion people are actively using Facebook Messenger every month.

Not total usersActive users. (!)

That’s an INSANE amount of people using Messenger on a regular basis.

With an audience this big, you have to figure that just about every market is well-represented on Facebook Messenger. Sure, not all of your customers will be on Messenger…but a lot of them will be. Certainly enough to make Messenger Marketing worth your while.

There are 2 billion messages sent between people and businesses each month.

Again, notice that I’m not saying there are 2 billion total messages sentThis isn’t including messages sent from one person to another.

This are 2 billion messages sent between people and businesses—a sure sign that more and more people are using Messenger as a way to communicate with the brands they love.

53% of people who message businesses say they are more likely to shop with a business they can reach on Messenger.

And that makes sense, right? Once you’ve gotten used to being able to simply message a business in Messenger, you’re probably going to like it. It’s more convenient than writing an email or calling them on the phone. So of course you’re going to start preferring to shop at businesses who use Messenger.

There are over 100,000 monthly active chatbots on Messenger.

If I had to guess, I’d say that number has increased at least 10x from last year.

So what does all this mean?

In a nutshell, these are all different ways of pointing out just how quickly Messenger is exploding in popularity. And they’re all compelling reasons why any business that wants to grow online should really get started with Messenger Marketing sooner rather than later.

Now get out there and WIN BIG!

–@ESM