If you’ve been wanting to create a Facebook advertising plan or revamp your existing Facebook ad strategy, you better check out Digital Marketing’s Archive: https://www.digitalmarketer.com/blog/facebook-advertising-plan/
ESM Articles & Resources
Great article showing how to use Chatbots well: Saying you build chatbots in Facebook Messenger is like saying you build emails in Mailchimp. The chatbot is just the communication delivery method. https://messengerfunnels.com/why-you-should-not-build-a-chatbot-on-manychat-or-chatfuel-and-what-to-do-instead/
FB advertising doesn’t always need to be about competitions, giveaways and contests. While these are good strategies to generate traffic and sales, they are not the only types of useful ads. GET DIRECTIONS AD Consider a “get directions” ad targeted… Read More »Uncommon Strategies for Restaurant Promotions
Here at ESM we’re very excited to see the latest industry report from Sprout Social describing the best times to post on Social Media. Below is an excerpt/summary and link to the full article (full credit to Sprout Social). Facebook… Read More »Best Times to Post on Facebook: 2018 Industry Research
Short answer? Yes. Long Answer? Yes. Why? If you’re new to Messenger Marketing, your first questions may be along the lines of: Is this right for my business? Will it help me to actually sell more? What if my customers… Read More »Is Messenger Marketing Right For Your Business?
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people… Read More »Why is Social Media Engagement so Important?
Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. Here’s a brief overview of the different platforms and what benefits they can provide… Read More »Choosing the Right Social Media Management Platforms
Don’t ever assume that your client understands social media, or what your job involves. It’s up to you (us) to educate them. To prove our team’s value. To prove our value. You’ll need to explain what you’re doing and… Read More »Why do I need to do a social media report?